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Too light, too dark, too… orange. Finding a foundation that truly matches your skin tone can be a bit of a trial. Interestingly, when Lancôme ran a survey in 2015, they discovered that 45% of UK women* had struggled to find the right foundation shade for their skin. That’s why Lancôme have extended the range of their bestselling Teint Idole Ultra Wear foundation to 40 shades – the collection now matches the skin tone of 98.6% of UK women**. In fact, the range has proved so popular, Lancôme sold a bottle every 40 seconds in 2017.

Boasting Lancôme’s signature lightweight formula, the foundation provides natural looking, all-day coverage without feeling greasy and is suitable for sensitive skin. Better still, Lancôme are giving you the chance to try Teint Idole Ultra Wear for yourself, absolutely free, by picking up a sample in your perfect shade. There are 1.2 million samples to be claimed, available in each of the 40 shades. Simply head to your nearest Lancôme counter to collect yours.

And if you’re after something even more bespoke, Lancôme’s new foundation making machine at the Lancôme beauty counter in Harrods is a must-visit. Scanning your skin to create the custom-made perfect shade, it can produce up to 72,000 foundation variants. Book your appointment now by calling 0207 225 5732 and discover the future of foundation.

Click here to find your local Lancome Counter


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